The Sony BRAVIA XR55A90JU 55" Smart 4K Ultra HD HDR OLED TV takes vision and sound to the next level. Powered by the revolutionary Cognitive Processor XR, it's designed to replicate the way our brains think and respond.

Every element of the picture and audio is analysed and optimised in the blink of an eye. Paired with the OLED panel, the A90J delivers pure blacks and Sony's brightest ever picture. Content looks more natural and real.

Whether you're watching sports, movies, or TV, you won't miss a moment thanks to motion technology. Images are precisely controlled to minimise blur for a smooth, bright, and clear picture.

For sound that perfectly matches the action, the screen is the speaker. With Acoustic Surface Audio+ you'll feel like the sound is coming from where the action is happening on-screen, making everything you watch more immersive.

Two subwoofers provide powerful bass, while 3D Surround Upscaling converts any audio source into a surround sound experience. You can also add the TV to your existing surround sound set up with Centre Speaker Mode.

Movie nights are better than ever thanks to the huge selection available on BRAVIA CORE. You'll love how good the visuals and sound are thanks to Pure Stream and IMAX Enhanced technology.

You'll feel fully immersed in your games thanks to improved colour, contrast, and clarity with BRAVIA XR. With support for 4K120, VRR and ALLM, your supported games will look super smooth with low input lag.

Discover more with hands-free help from Google. You can set aside your remote and simply use your voice to control your TV. Ask Google to find a specific title, search by genre or even get personalised recommendations by asking. You can get answers on screen, control your smart home devices, plan your day and much more.