TV when it's on, Art when it's off. The Frame is designed to enhance your home whether you're watching TV or not.

With Art Mode, you can turn The Frame into a gallery and showcase exceptional art and stunning photographs–including your own–as if it was an actual picture frame. Pick the ideal bezel colour to match your home, taste, or artwork.

The Slim Fit TV Wall-Mount ensures The Frame hangs like a real picture with style and ease. Or leave it on its Multi-position stand and place it your way. Not only does The Frame stand work with your style, it’s flexible enough to work with your space too.

Refresh your home at any time by changing the art on display. With access to over 1,400 beautiful works of art, it's easy to find the perfect piece that matches your mood and the occasion. In addition, with QLED cinematic colour made from over a billion shades, memories, movies and Art alike come to life. Easily discover ever more ways to enjoy TV, only with Samsung Smart TV. Watching a drama or a dramatic artwork – The Frame looks just as striking on or off.